![]() ![]() In this case, the change and diversity in customer demand can eventually cause the entire market to separate into smaller fragments. ![]() ![]() However, with no single dominating organization within the market, the entire market may not be able to fulfill the new diversity of the market's demand. When a market grows, it expands to more diverse customer needs. There are several more factors that influence how a fragmented market forms, including: Differing market needs leading to market alternatives These sub-markets become fragments of the initial market and usually form into entirely separate markets that have different product and service offerings. When a market or industry grows to support large numbers of customers, distinct sub-markets start to separate from the parent market. However, growth within a single market or industry can often be the biggest influence on why markets fragment. Related: Understanding How Market Economies Work How does a fragmented market form?įragmented markets arise from a variety of factors. In a fragmented market, there are various sub-markets that reflect different buyer demands and require different approaches to marketing and advertising to customers who fall within these various fragments. Fragmented markets and industries typically consist of many companies and organizations that compete within an overall industry, however, none of these small and medium organizations are dominant over the entire market within it. What is a fragmented market?Ī fragmented market (or fragmented industry) encompasses a customer market where no single company or organization has adequate influence to move the industry in a specific direction. In this article, we'll discuss what a fragmented market is, how fragmented markets form, how to identify them, what kinds of industries tend to fragment and several ways that fragmented markets are advantageous. If you're interested in learning how a small business might enter a fragmented market, there are several factors to consider. When a market fragments, it creates smaller sub-markets that become advantageous for new organizations to enter. 1915.Fragmented markets can present opportunities for smaller organizations to enter an industry and reach smaller target markets. "International Standard Bible Encyclopedia". The Revised Version (British and American) has in each instance "broken pieces." The change is important because it shows that the pieces left over were not mere fragments or crumbs left by the people after eating, but some of the original pieces into which it is said in all the synoptic narratives and references Jesus "broke" the "loaves," which, being thin cakes, were usually broken before distribution hence, the phrase, "breaking of bread." See Hastings, Dictionary of the Bible (five volumes), under the word "Fragment" Weymouth translates "broken portions," namely, "those into which the Lord had broken the loaves not mere scraps or crumbs." It is the translation of klasma (from klao, "to break"), "a piece broken off" ( Matthew 14:20 the King James Version) "broken meat" ( Matthew 15:37). "Fragment," a piece broken off, occurs only in the plural, in the accounts of the miracles of the Loaves in the Gospels and references thereto. ![]()
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